About Us

About Us | Towelogy — Wholesale Towels & Linen Supplier UK

UK Towel & Linen Supplier — Est. 2018

Consumer-Proven Quality, Now Available at B2B Scale

We've spent years perfecting our products with thousands of direct customers — and we're now bringing that same quality to hotels, care homes, and hospitality businesses across the UK.

6+
Years Perfecting
Our Products
10k+
Consumer Orders
Proving Our Quality
50+
Product Lines Ready
for B2B Supply
3–5
Day Standard
UK Delivery

About Towelogy

Built on Consumer Trust — Now Ready for Business

Founded in 2018 and registered as a UK Ltd company (No. 11731701), Towelogy started as a direct-to-consumer linen brand. We didn't guess at what quality looked like — we tested it with real customers, gathered real feedback, and refined our range wash after wash.


That experience gives us something most B2B suppliers can't offer: we already know your guests and customers love our products, because they've been buying them for themselves. We're now expanding into B2B supply — bringing that same consumer-validated quality to procurement teams, housekeeping managers, and hospitality operators who need consistent, reliable linen at scale.

Why this matters for your operation: Most suppliers are untested at the consumer level. Our products have already been rated, reviewed, and re-ordered by thousands of direct buyers — giving you confidence that your guests, residents, or customers will experience a standard they'll notice.

Towelogy warehouse and products

How We Supply

Stock Linen or Custom-Designed — Your Choice

We supply in two ways depending on your requirements. Whether you need products off the shelf or something built entirely to your specification, we can accommodate both.

Ready-to-Ship Stock

Standard Linen Range

Our core product range is held in stock at our warehouse in Burnley, Lancashire — ready to be picked, packed, and dispatched. Standard UK delivery is 3–5 working days from confirmed order.

  • Bath towels, hand towels, face cloths
  • Kitchen and catering linen
  • Bed linen, duvet covers, pillow cases
  • Bath mats
  • 450–700 GSM options available
  • Multiple sizes and colourways in stock
  • Bathrobes & Slippers — Pre-order only
View Products →
Custom Linen Solutions

Designed From Scratch

Have a specific requirement that our off-the-shelf range doesn't meet? We offer a full custom linen design service — from material and weave selection through to GSM, sizing, colour matching, and embroidered branding.

  • Specify your exact GSM, size, and material
  • Colour matching to brand standards
  • Logo embroidery and custom labels
  • Minimum order quantities apply — enquire for details
  • Lead times confirmed at order stage
  • Ideal for hotel groups, care home chains, spas
Request a Callback →

Who We Supply

Sectors We're Actively Supplying

Hotels & Guesthouses

Bath towels, bed linen, and robes at hospitality grade. Consistent quality across every room, every wash cycle — with the depth of stock to support seasonal peaks.

Care Homes & Healthcare

Durability is non-negotiable. Our towels maintain structure and absorbency through heavy industrial laundering — rated across 450–700 GSM to suit clinical and residential environments.

Restaurants & Catering

Kitchen cloths, tea towels, and service linen in catering-grade cotton. Available in white and colour options to support your kitchen hygiene systems.

Airbnb & Short-Let Hosts

Elevate your listing's reviews with the same towels thousands of direct buyers already rate five stars. Flexible quantities with no unnecessary bulk commitments.

Spas & Leisure Facilities

Premium bath sheets and robes in 600–700 GSM. For environments where presentation and plushness directly affect the guest experience — and your reputation.

FM & Procurement Teams

Managing supply across multiple sites? We offer consolidated ordering, volume pricing via downloadable specs, and account structures built around your procurement workflow.

Why Choose Us

What We Bring to Your Procurement

01

Trade Accounts with Structured Terms

Apply online in minutes. New trade accounts receive competitive unit pricing and priority dispatch. Net-30 payment terms are available to accounts with an established order history of 2 or more completed orders.

Net-30 requires 2+ order history
02

Stock Range Dispatched from Burnley

Our core stock linen range ships directly from our Burnley, Lancashire warehouse. Standard UK delivery is 3–5 working days from confirmed order. Custom linen solutions carry separate lead times confirmed at the point of order.

03

Quality Across 450–700 GSM

All products are rated and tested across our GSM range of 450 to 700. Each grade is specified clearly so your housekeeping or procurement team can match the right product to the right environment — from high-turnover laundry to luxury guest use.

04

Custom Linen, Designed to Your Spec

Beyond our stock range, we design and produce custom linen solutions from scratch — material, weave, GSM, sizing, colour, and embroidered branding. Ideal for hotel groups and operators who need linen that reflects their brand standards.

05

Transparent Volume Pricing

Our pricing structure is detailed in our downloadable product specs table — not buried in a sales call. Download the specs for the product you need, review the volume pricing tiers, and submit an order or enquiry with full visibility of costs.

Download our specs table →
06

Consumer-Validated Quality

Unlike traditional B2B wholesalers, our products have been independently rated and re-ordered by thousands of retail customers. That feedback loop has shaped every product we stock — giving your operation the confidence that comes from real-world proof.

Client Testimonials

What Our Customers Say

★★★★★

"Towelogy's hotel-grade bath towels have surpassed our expectations — superior softness and exceptional durability even after frequent laundering. Highly recommended for any hospitality setting."

Operations Manager

Boutique Hotel, North West England

★★★★★

"These kitchen linens have been a game-changer for our restaurant. They hold up amazingly well under daily heavy use and the quality is unmatched. Superb customer service and fast delivery."

Head Chef & Owner

Independent Restaurant, Yorkshire

★★★★★

"Since upgrading to Towelogy bed linen, guest feedback has improved noticeably. Incredibly soft, maintains its feel after multiple washes. The best investment we've made for our property."

General Manager

Hotel Group, Midlands

Ready to Trial Towelogy for Your Business?

Open a trade account or speak to our team directly. We respond to all B2B enquiries within 24 hours.

Open a Trade Account Speak to Our Team
Towelogy Ltd — Companies House No. 11731701
Unit G, 9 Parker Lane, Burnley, BB11 2BY
Mon–Fri, 9am–5:30pm · Contact our team
3–5 Day Standard UK Delivery from Stock

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